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1. Analyze the property for current market value and
help you with pricing the property using sold comparables, expired and
withdrawn comparables, and homes currently on the market.
2. Counsel you on “staging” your property: “neutralizing,” repairs,
added amenities, color, lighting, cleanup, curb appeal, etc.
3. Research property (classification and appraisal, plats, zoning,
easements, taxes, water rights, covenants, etc.).
4. Send in application for ERA’s Seller Protection Plan if you decide
to purchase the plan.
5. Place on ERA Landmark’s office tour (25 to 30 Realtors). This tour
occurs each Tuesday morning after our office meeting. We’ll tour your
home between 9:30 and noon (approximately).
6. Organize feedback from ERA agents and inform you of results and
suggestions. Adjust price or conditions if necessary and as you agree.
7. Market and present in the best light possible to Multiple Listing
meeting (50 to 75 agents) on the Thursday morning following listing
contract being signed.
8. Hold Multiple Listing Brokers’ Open House, preferably on scheduled
Multiple Listing tour for 15 to 30 Realtors. This occurs on Thursday
mornings from 8:45 to 11:30, with areas of tour being rotated. We’ll
schedule as soon as possible. Either Sharon or Brian will host the open
house, and collect business cards for a drawing for $25 which will be
held the following Thursday.
9. If listing is over $500,000, present to the Premier Agents Marketing
Group, and arrange an open house for 20 to 25 top selling agents as
soon as possible.
10. If listing is a farm or ranch property, present to the monthly
meeting of the local Farm and Ranch Realtors group (20 to 50 Realtors).
11. Have photos taken and place enlargements in front office display on
rotation.
12. Prepare information brochure describing property. This includes
photos, pertinent information for prospective buyers and their agents,
utility expenses, plat, water rights, septic permits, etc. Multiple
copies will be placed in office file and in Home Book.
13. Prepare Home Book for display at the property. It will include
photos, copies of brochures for prospective buyers, more detailed
information, covenants, plat, maps, etc.
14. One of the key obligations for Sharon’s Marketing is to ensure your
listings are viewed by as many consumers as possible. To that end, we
have created an aggressive online listing distribution strategy to
secure the most visible, effective and appropriate distribution
channels. Your listings may appear on the following Web sites based on
your property qualifications pertaining to its features. Read more
15. Place on rotation for special Featured Home marketing on
Realtor.com in one of four slots that I have purchased.
16. In cooperation with ERA Marketing Director, prepare advertising
copy and select photos for all ERA Landmark advertising. This includes
“Just Listed” ad in Chronicle (which will appear twice in display
pages), HomeSeekers (both ERA color pages and my personal pages),
periodic ERA Real Estate Guide, ERA Landmark’s web pages and any other
advertising deemed necessary.
17. Give all information to Multiple Listing (if you agree), including
an enticing description that will interest agents in showing the
property (information is distributed to over 700 real estate agents
each week through the web).
18. Arrange for installation of ERA yard arm on the property (one of
the best advertising methods), including name rider and arrows if
necessary.
19. Arrange for and coordinate showings using the method that you
decide is best for your circumstances:
a. Place computerized lockbox on property to easily facilitate
showings. A record of users is available by reading the lockbox and
calling the readout to a national computer.
b. Key at our office for pickup by other Realtors for showings.
c. Send information on showing procedures to Multiple Listing to
facilitate showings in the best way for you, the Seller.
d. Personally show the property by appointment to other Realtors and
their clients when needed.
20. Schedule open house for public (if we agree it is appropriate).
These are usually held on Sundays from 1:00 to 3:00.
21. Update changes as they occur and periodically renew interest of
agents at MLS meetings and ERA office meetings.
22. Send brochure to friends, clients, Realtors, and anyone I think
might be especially interested in your property.
23. Send “Just Listed” card to 20 of your neighbors (if in City
Directory or if we can obtain a list of your neighbors).
24. Follow up on showings and advise you of results and comments
(please call me when a showing occurs, as I may not have been contacted
by the agent).
25. Send Seller’s Progress Report to you periodically (sold properties,
competition in the market, absorption rate, showings, feedback from
showings, etc.).
26. Provide legal forms for sales agreements, disclosures for mold and
radon, any subsequent counter offers, water transfer certificates, etc.
Arrange for deed preparation.
27. Use my considerable experience and skills to negotiate for you with
prospective buyers as your agent and at your direction.
28. Assist in arranging for buyer’s appraisal if necessary.
29. Assist in arranging for water and/or radon test and any other
required tests.
30. Cooperate in arranging for Buyers’ home inspection.
31. Either Brian or Sharon attend the inspection.
32. Help you negotiate the results of that inspection to a satisfactory
resolution with the Buyers.
33. Keep you informed of the progress of escrow and help with any
problems that may occur with contingency removals (financing,
inspections, etc.).
34. Keep in contact with lender, closing officer, title company,
attorneys, appraiser, home inspector, and any other entities involved
in the closing.
35. Help arrange the Buyer walk-through before closing.
36. Register buyers for the one-year ERA Buyer Protection Plan if you
have purchased it for them.
37. Arrange for and accompany you to closing. Assist in transfer of
keys, help with utility billing, etc.
38. Continue to be available to help with any problems that might occur
after closing.
39. Congratulations!
In addition to all of these benefits that you will
receive from listing your property with me and ERA Landmark Real
Estate, you also have my fiduciary loyalty to you as my client and my
enthusiasm and extensive experience in marketing and selling real
estate. You will also have the services of Brian Tudor, my Realtor
assistant, and of all the staff of ERA Landmark. We will have your
interests as our utmost duty and obligation, and will do everything in
our power to find a buyer for your property in the shortest time
possible and with the least amount of frustration and trouble for you.
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