1. Analyze the property for current market value and help you with
pricing the property using sold comparables, expired and withdrawn
comparables, and homes currently on the market.
2. Counsel you on “staging” your property: “neutralizing,” repairs,
added amenities, color, lighting, cleanup, curb appeal, etc.
3. Research property (classification and appraisal, plats, zoning,
easements, taxes, water rights, covenants, etc.).
4. Send in application for ERA’s Seller Protection Plan if you
decide to purchase the plan.
5. Place on ERA Landmark’s office tour (25 to 30 Realtors). This
tour occurs each Tuesday morning after our office meeting. We’ll
tour your home between 9:30 and noon (approximately).
6. Organize feedback from ERA agents and inform you of results and
suggestions. Adjust price or conditions if necessary and as you agree.
7. Market and present in the best light possible to Multiple Listing
meeting (50 to 75 agents) on the Thursday morning following listing
contract being signed.
8. Hold Multiple Listing Brokers’ Open House, preferably on scheduled
Multiple Listing tour for 15 to 30 Realtors. This occurs on Thursday
mornings from 8:45 to 11:30, with areas of tour being rotated. We’ll
schedule as soon as possible. Either Sharon or Brian will host the
open house, and collect business cards for a drawing for $25 which
will be held the following Thursday.
9. If listing is over $500,000, present to the Premier Agents Marketing
Group, and arrange an open house for 20 to 25 top selling agents as
soon as possible.
10. If listing is a farm or ranch property, present to the monthly
meeting of the local Farm and Ranch Realtors group (20 to 50 Realtors).
11. Have photos taken and place enlargements in front office display
on rotation.
12. Prepare information brochure describing property. This includes
photos, pertinent information for prospective buyers and their agents,
utility expenses, plat, water rights, septic permits, etc. Multiple
copies will be placed in office file and in Home Book.
13. Prepare Home Book for display at the property. It will include
photos, copies of brochures for prospective buyers, more detailed information,
covenants, plat, maps, etc.
14. One of the key obligations
for Sharon’s Marketing is to ensure your listings are viewed
by as many consumers as possible. To that end, we have created an aggressive
online listing distribution strategy to secure the most visible, effective
and appropriate distribution channels. Your listings may appear on
the following Web sites based on your property qualifications pertaining
to its features. Read more
15. Place on rotation for special Featured Home marketing on Realtor.com
in one of four slots that I have purchased.
16. In cooperation with ERA Marketing Director, prepare advertising
copy and select photos for all ERA Landmark advertising. This includes “Just
Listed” ad in Chronicle (which will appear twice in display pages),
HomeSeekers (both ERA color pages and my personal pages), periodic
ERA Real Estate Guide, ERA Landmark’s web pages and any other
advertising deemed necessary.
17. Give all information to Multiple Listing (if you agree), including
an enticing description that will interest agents in showing the property
(information is distributed to over 700 real estate agents each week
through the web).
18. Arrange for installation of ERA yard arm on the property (one of
the best advertising methods), including name rider and arrows if necessary.
19. Arrange for and coordinate showings using the method that you decide
is best for your circumstances:
a. Place computerized lockbox on property to easily facilitate showings.
A record of users is available by reading the lockbox and calling the
readout to a national computer.
b. Key at our office for pickup by other Realtors for showings.
c. Send information on showing procedures to Multiple Listing to facilitate
showings in the best way for you, the Seller.
d. Personally show the property by appointment to other Realtors and
their clients when needed.
20. Schedule open house for public (if we agree it is appropriate).
These are usually held on Sundays from 1:00 to 3:00.
21. Update changes as they occur and periodically renew interest of
agents at MLS meetings and ERA office meetings.
22. Send brochure to friends, clients, Realtors, and anyone I think
might be especially interested in your property.
23. Send “Just Listed” card to 20 of your neighbors (if
in City Directory or if we can obtain a list of your neighbors).
24. Follow up on showings and advise you of results and comments (please
call me when a showing occurs, as I may not have been contacted by
the agent).
25. Send Seller’s Progress Report to you periodically (sold properties,
competition in the market, absorption rate, showings, feedback from
showings, etc.).
26. Provide legal forms for sales agreements, disclosures for mold
and radon, any subsequent counter offers, water transfer certificates,
etc. Arrange for deed preparation.
27. Use my considerable experience and skills to negotiate for you
with prospective buyers as your agent and at your direction.
28. Assist in arranging for buyer’s appraisal if necessary.
29. Assist in arranging for water and/or radon test and any other required
tests.
30. Cooperate in arranging for Buyers’ home inspection.
31. Either Brian or Sharon attend the inspection.
32. Help you negotiate the results of that inspection to a satisfactory
resolution with the Buyers.
33. Keep you informed of the progress of escrow and help with any problems
that may occur with contingency removals (financing, inspections, etc.).
34. Keep in contact with lender, closing officer, title company, attorneys,
appraiser, home inspector, and any other entities involved in the closing.
35. Help arrange the Buyer walk-through before closing.
36. Register buyers for the one-year ERA Buyer Protection Plan if you
have purchased it for them.
37. Arrange for and accompany you to closing. Assist in transfer of
keys, help with utility billing, etc.
38. Continue to be available to help with any problems that might occur
after closing.
39. Congratulations!
In addition to all of these benefits that you will receive from listing
your property with me and ERA Landmark Real Estate, you also have my
fiduciary loyalty to you as my client and my enthusiasm and extensive
experience in marketing and selling real estate. You will also have
the services of Brian Tudor, my Realtor assistant, and of all the staff
of ERA Landmark. We will have your interests as our utmost duty and
obligation, and will do everything in our power to find a buyer for
your property in the shortest time possible and with the least amount
of frustration and trouble for you. |
